Dennis McDonald tagged me in the “8 Things You Didn’t Know About Me” game so here goes:

  1. I love Chai and drink a lot of it (not the Starbucks kind…the regular Indian kind which is way better).

  2. I am a digitalmediaholic. I have over 6 terabytes of ripped movies and 100 GB of music.
  3. I am a dot com bubble survivor. I founded a venture-funded startup called iWidgets.com that created widgets for web pages. Unfortunately, the technology was six years ahead of its time.
  4. My un-Americanized name is Nikunj, pronounced nick-ooonj.
  5. I have never had any alcoholic beverage…none.
  6. I became a vegetarian in 2001…did it cold turkey (pun intended).
  7. I grew up in Bombay and came to the U.S. in 1987 for my undergrad education. Never went back, and became a U.S. citizen a few years ago.
  8. I enjoy the creative aspects of brand development, especially logo development, tag line creation and messaging.

It seems like there are widgets everywhere. Apple added widgets to Tiger through the cool Dashboard feature. Yahoo has a whole section of its site devoted to widgets.

I greet widgets with a mixture of emotions. In 1999, when I created my venture-funded startup, my world-changing idea was to bring the web to people in the form of mini-applications that provided identical functionality with a web browser, a mobile device or a telephone. Not only that, the mini-apps had collaboration built-in so you could decide who could view/edit your data etc.

Yes, the mini-applications were called “widgets” and my startup was iWidgets, Inc. Unfortunately, the world wasn’t ready for widgets at the time and I didn’t know as much about running a startup then as I do today, and so iWidgets joined thousands of other dot bombs when I turned the lights out in early 2001.

But seeing all the buzz about widgets today gives me a good feeling — I had the right world-changing idea, just at the wrong time and perhaps a little flawed in the execution. I felt nostalgic enough to go digging through the archive DVD’s to pull up some promos we had created. Here are four of them, each focused a specific target market.

Janet |  Hannah |  Johnsons |  Rob

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