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	<title>TechBubble &#187; Social Media</title>
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	<description>Nik Kalyani&#039;s Irrationally Exuberant Musings on Technology</description>
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		<title>Some Thoughts on Posterous</title>
		<link>http://www.kalyani.com/2008/08/some-thoughts-on-posterous/</link>
		<comments>http://www.kalyani.com/2008/08/some-thoughts-on-posterous/#comments</comments>
		<pubDate>Sun, 17 Aug 2008 08:00:00 +0000</pubDate>
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		<description><![CDATA[I have been thinking on and off about Posterous since I first used it and decided to put my thoughts down in a post. Nischal asked the question &#8220;Would you stick to Posterous?&#8221; My answer today is &#8220;No&#8221; for the simple reason that it&#8217;s difficult to make the commitment to use Posterous as my primary <a href='http://www.kalyani.com/2008/08/some-thoughts-on-posterous/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<p>I have been thinking on and off about Posterous since I <a mce_href="http://techbubble.posterous.com/10-mins-and-hooked-on-posterou" href="http://techbubble.posterous.com/10-mins-and-hooked-on-posterou">first used it</a> and decided to put my thoughts down in a post. <a mce_href="http://www.techbubble.net../people/10Ef4kI08Qp" href="http://www.techbubble.net../people/10Ef4kI08Qp">Nischal</a> asked the question &#8220;<a mce_href="http://nischal.posterous.com/would-you-stick-to-posterousco" href="http://nischal.posterous.com/would-you-stick-to-posterousco">Would you stick to Posterous?</a>&#8221;<br />
My answer today is &#8220;No&#8221; for the simple reason that it&#8217;s difficult to<br />
make the commitment to use Posterous as my primary blog until custom<br />
domains are supported. Redirects just don&#8217;t cut it.</p>
<p>Also, the brutally honest truth is that Posterous is on borrowed time.<br />
If the service does not start innovating rapidly, get huge user<br />
adoption and then create a significant reason for users to stay, it<br />
will soon become irrelevant. Its primary feature &#8212; email to blog &#8212; is<br />
not enough of a differentiator because technically it is not very<br />
difficult to implement and other blog engines will be quick to offer it<br />
to their users (some already do).</p>
<p>I think Posterous should be thinking about ways in which they can<br />
continue to stay relevant and even attractive to bloggers by doing the<br />
exact opposite of what they are doing right now. Instead of trying to<br />
be a blogging platform, they ought to focus on being an email<br />
publishing utility very much like FaceBook is positioned as a social<br />
utility. The <a mce_href="http://www.techbubble.net../autopost" href="http://www.techbubble.net../autopost">AutoPosting</a><br />
capabilities available on the service are a great way to start, but<br />
they could be so much more. Instead of just supporting vanilla posts<br />
with title and body and hosting the photos/media here, they should go<br />
all out and implement email to MetaWebLog and other API&#8217;s. Being able<br />
to use email to make a complete, detailed post to WordPress, DasBlog<br />
and other blogging engines would be great. Add template, tagging and<br />
categorization and it starts to get really interesting. </p>
<p>And while they are at it, they should do it for not just 10, but 100&#8242;s of other services. Basically, email enable every <a mce_href="http://www.programmableweb.com/apis" href="http://www.programmableweb.com/apis">ProgrammableWeb.com API</a><br />
for which email posting makes sense and that has any kind of traction.<br />
That would be killer and greatly increase the barriers for competition<br />
as users don&#8217;t like changing habits unless there is a very good reason.<br />
Imagine &#8220;posterous&#8221; becoming a verb for &#8220;posting something to any web<br />
service using email.&#8221; I think this would be a bigger opportunity for<br />
the company and allow it to become truly indispensable compared to<br />
where it is now &#8212; a &#8220;me too&#8221; blogging platform which re-posts to other<br />
services.</p>
<p>Bottom line, forget the blogging and focus on the email. <br mce_bogus="1"></p></p>
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